Recommended books for marketing part 2
Getting to Plan B: Breaking Through to a Better Business Model
As John Mullins and Randy Komisar explain in Getting to Plan B, new businesses are fraught with uncertainty. To succeed, you must change the plan in real time as the inevitable challenges arise. In fact, studies show that entrepreneurs who stick slavishly to their Plan A stand a greater chance of failing-and that many successful businesses barely resemble their founders’ original idea.
The authors provide a rigorous process for stress testing your Plan A and determining how to alter it so your business makes money, solves customers’ needs, and endures. You’ll discover strategies for:
-Identifying the leap-of-faith assumptions hidden in your plan
-Testing those assumptions and unearthing why the plan might not work
-Reconfiguring the five components of your business model-revenue model, gross margin model, operating model, working capital model, and investment model-to create a sounder Plan B.
Filled with success stories and cautionary tales, this book offers real cases illustrating the authors’ unique process. Whether your idea is for a start-up or a new business unit within your organization, Getting to Plan B contains the road map you need to reach success.
Vagabonding: An Uncommon Guide to the Art of Long-Term World Travel
There’s nothing like vagabonding: taking time off from your normal life—from six weeks to four months to two years—to discover and experience the world on your own terms. In this one-of-a-kind handbook, veteran travel writer Rolf Potts explains how anyone armed with an independent spirit can achieve the dream of extended overseas travel. Now completely revised and updated, Vagabonding is an accessible and inspiring guide to
• financing your travel time
• determining your destination
• adjusting to life on the road
• working and volunteering overseas
• handling travel adversity
• re-assimilating back into ordinary life
Praise for Vagabonding
“A crucial reference for any budget wanderer.”—Time
“The book is a meditation on the joys of hitting the road. . . . It’s also a primer for those with a case of pent-up wanderlust seeking to live the dream.”—USA Today
“I couldn’t put this book down. It’s a whole different ethic of travel. . . . [Potts’s] practical advice might just convince you to enjoy that open-ended trip of a lifetime.”—Rick Steves
“Potts wants us to wander, to explore, to embrace the unknown, and, finally, to take our own damn time about it. I think this is the most sensible book of travel-related advice ever written.”—Tim Cahill, founding editor of Outside
Power vs. Force
— from the Foreword
Man thinks he lives by virtue of the forces he can control, but in fact, he’s governed by power from unrevealed sources, power over which he has no control.
— from the Introduction
“ . . . particularly timely . . . a significant contribution to understanding and dealing with the problems we face today.”
— Lee Iacocca
“I especially appreciate [the] research and presentation on the attractor patterns of business . . .”
— Sam Walton
“[A] beautiful gift of writing . . . [You] spread joy, love, and compassion through what you write. The fruit of these three is peace, as you know . . .”
— Mother Teresa
“Overwhelming! A masterpiece! A lifetime work!”
— Sheldon Deal, president, International College of Applied Kinesiology
The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It
Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.
The E-Myth Revisited will help you grow your business in a productive, assured way.
Intrapreneuring in Action: A Handbook for Business Innovation
The Effective Executive: The Definitive Guide to Getting the Right Things Done Peter Drucker
Drucker identifies five practices essential to business effectiveness that can, and must, be learned:
Management of time
Choosing what to contribute to the practical organization
Knowing where and how to mobilize strength for best effect
Setting up the right priorities
And Knitting all of them together with effective decision making
Ranging widely through the annals of business and government, Peter Drucker demonstrates the distinctive skill of the executive and offers fresh insights into old and seemingly obvious business situations.
So What Do YOU Do: Discovering the Genius Next Door with One Simple Question
Every person in the world has been created by God with a unique set of passions, talents, skills, and personality that make them perfectly suited to their purpose in the world. And when we do what we were made to do, we make a positive impact on our families, our communities, and the world around us.
Unlike many books that highlight the wisdom of so-called gurus, So, What Do You Do? puts the spotlight on the unsung heroes living next door. Here, Joel Comm has collected the stories of forty-six everyday people whose unique genius is demonstrated in their vocations or hobbies.
From exceptional parenting and exciting adventure travel to starting a thriving business or dealing with issues of personal growth, So, What Do You Do? will take you to new places and inspire you to share your genius with the world.
The 80/20 Principle: The Secret to Achieving More with Less
The 80/20 principle is one of the great secrets of highly effective people and organizations.
Did you know, for example, that 20 percent of customers account for 80 percent of revenues? That 20 percent of our time accounts for 80 percent of the work we accomplish?
The 80/20 Principle shows how we can achieve much more with much less effort, time, and resources, simply by identifying and focusing our efforts on the 20 percent that really counts. Although the 80/20 principle has long influenced today’s business world, author Richard Koch reveals how the principle works and shows how we can use it in a systematic and practical way to vastly increase our effectiveness, and improve our careers and our companies.
The unspoken corollary to the 80/20 principle is that little of what we spend our time on actually counts. But by concentrating on those things that do, we can unlock the enormous potential of the magic 20 percent, and transform our effectiveness in our jobs, our careers, our businesses, and our lives.
Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry
Losing the Signal is a riveting story of a company that toppled global giants before succumbing to the ruthlessly competitive forces of Silicon Valley. This is not a conventional tale of modern business failure by fraud and greed. The rise and fall of BlackBerry reveals the dangerous speed at which innovators race along the information superhighway.
With unprecedented access to key players, senior executives, directors and competitors, Losing the Signal unveils the remarkable rise of a company that started above a bagel store in Ontario. At the heart of the story is an unlikely partnership between a visionary engineer, Mike Lazaridis, and an abrasive Harvard Business school grad, Jim Balsillie. Together, they engineered a pioneering pocket email device that became the tool of choice for presidents and CEOs. The partnership enjoyed only a brief moment on top of the world, however. At the very moment BlackBerry was ranked the world’s fastest growing company internal feuds and chaotic growth crippled the company as it faced its gravest test: Apple and Google’s entry in to mobile phones.
Expertly told by acclaimed journalists, Jacquie McNish and Sean Silcoff, this is an entertaining, whirlwind narrative that goes behind the scenes to reveal one of the most compelling business stories of the new century.
The innovators dna
In The Innovator’s DNA, authors Jeffrey Dyer, Hal Gregersen, and bestselling author Clayton Christensen (The Innovator’s Dilemma, The Innovator’s Solution, How Will You Measure Your Life?) build on what we know about disruptive innovation to show how individuals can develop the skills necessary to move progressively from idea to impact.
By identifying behaviors of the world’s best innovators—from leaders at Amazon and Apple to those at Google, Skype, and Virgin Group—the authors outline five discovery skills that distinguish innovative entrepreneurs and executives from ordinary managers: Associating, Questioning, Observing, Networking, and Experimenting.
Once you master these competencies (the authors provide a self-assessment for rating your own innovator’s DNA), the authors explain how to generate ideas, collaborate to implement them, and build innovation skills throughout the organization to result in a competitive edge. This innovation advantage will translate into a premium in your company’s stock price—an innovation premium—which is possible only by building the code for innovation right into your organization’s people, processes, and guiding philosophies.
Practical and provocative, The Innovator’s DNA is an essential resource for individuals and teams who want to strengthen their innovative prowess.
Waking Up: A Guide to Spirituality Without Religion
___
For the millions of people who want spirituality without religion, Sam Harris’s new book is a guide to meditation as a rational spiritual practice informed by neuroscience and psychology.
Throughout the book, Harris argues that there are important truths to be found in the experience of contemplatives such as Jesus, Buddha and other saints and sages of history-and, therefore, that there is more to understanding reality than science and secular culture generally allow.
Waking Up is part seeker’s memoir and part exploration of the scientific underpinnings of spirituality. No other book marries contemplative wisdom and modern science in this way, and no author other than Sam Harris-a scientist, philosopher, and famous sceptic-could write it.
Unlimited Power: The New Science of Personal Achievement
If you have ever dreamed of a better life, Unlimited Power will show you how to achieve the extraordinary quality of life you desire and deserve, and how to master your personal and professional life. Anthony Robbins has proven to millions through his books, tapes, and seminars that by harnessing the power of the mind you can do, have, achieve, and create anything you want for your life. He has shown heads of state, royalty, Olympic and professional athletes, movie stars, and children how to achieve. With Unlimited Power, he passionately and eloquently reveals the science of personal achievement and teaches you:
* How to find out what you really want
* The Seven Lies of Success
* How to reprogram your mind in minutes to eliminate fears and phobias
* The secret of creating instant rapport with anyone you meet
* How to duplicate the success of others
* The Five Keys to Wealth and Happiness
Unlimited Power is a revolutionary fitness book for the mind. It will show you, step by step, how to perform at your peak while gaining emotional and financial freedom, attaining leadership and self-confidence, and winning the cooperation of others. It will give you the knowledge and the courage to remake yourself and your world. Unlimited Power is a guidebook to superior performance in an age of success.
Rich Dad Poor Dad : What the Rich Teach Their Kids about Money That the Poor and Middle Class Do Not!
It has since become the #1 Personal Finance book of all time… translated into dozens of languages and sold around the world.
Rich Dad Poor Dad is Robert’s story of growing up with two dads — his real father and the father of his best friend, his rich dad — and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you.
20 Years… 20/20 Hindsight
In the 20th Anniversary Edition of this classic, Robert offers an update on what we’ve seen over the past 20 years related to money, investing, and the global economy. Sidebars throughout the book will take readers “fast forward” — from 1997 to today — as Robert assesses how the principles taught by his rich dad have stood the test of time.
In many ways, the messages of Rich Dad Poor Dad, messages that were criticized and challenged two decades ago, are more meaningful, relevant and important today than they were 20 years ago.
As always, readers can expect that Robert will be candid, insightful… and continue to rock more than a few boats in his retrospective.
Will there be a few surprises? Count on it.
Rich Dad Poor Dad…
• Explodes the myth that you need to earn a high income to become rich
• Challenges the belief that your house is an asset
• Shows parents why they can’t rely on the school system to teach their kids about money
• Defines once and for all an asset and a liability
• Teaches you what to teach your kids about money for their future financial success
How to Stop Worrying and Start Living
With Dale Carnegie’s timeless advice in hand, more than six million people have learned how to eliminate debilitating fear and worry from their lives and to embrace a worry-free future. In this classic work, How to Stop Worrying and Start Living, Carnegie offers a set of practical formulas that you can put to work today. It is a book packed with lessons that will last a lifetime and make that lifetime happier!
Discover how to:
-Eliminate fifty percent of business worries immediately
-Reduce financial worries
-Avoid fatigue—and keep looking young
-Add one hour a day to your waking life
-Find yourself and be yourself—remember there is no one else on earth like you!
Fascinating to read and easy to apply, How to Stop Worrying and Start Living deals with fundamental emotions and life-changing ideas. There’s no need to live with worry and anxiety that keep you from enjoying a full, active life!
How to Develop Self-Confidence And Influence People
Drawing on Dale Carnegie’s years of experience as a business trainer, this book will show you how to overcome the natural fear of public speaking, to become a successful speaker, and even learn to enjoy it.
His invaluable advice includes ways to:
-Develop poise
-Gain self-confidence
-Improve your memory
-Make your meaning clear
-Begin and end a presentation effectively
-Interest and charm your audience
-Improve your diction
-Win an argument without making enemies
How To Win Friends And Influence People
You can take the job you have—and improve it!
You can take any situation—and make it work for you!
Dale Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. One of the most groundbreaking and timeless bestsellers of all time, How to Win Friends & Influence People will teach you:
-Six ways to make people like you
-Twelve ways to win people to your way of thinking
-Nine ways to change people without arousing resentment
And much more! Achieve your maximum potential—a must-read for the twenty-first century with more than 15 million copies sold!
The Leader In You John Maxwell
In 1993, John C. Maxwell’s now-classic work revolutionized the way leaders are made. By examining the differences between leadership styles, Maxwell outlines principles for inspiring, motivating, and influencing others from any type of leadership position–including as a business executive, a church leader, a teacher, or even a parent. Now the author has returned to his best seller to include the leadership insights and practices he has learned in the decades since the book first appeared.
Thoroughly revised and with two additional chapters, Developing the Leader Within You 2.0 has updated these foundational principles and promises to provide for both new readers as well as longtime fans of the original book the necessary wisdom to help any leader and organization succeed in fostering integrity, self-discipline, and effecting positive change. Develop your vision. Develop your value. Develop the leader within you.
The Quick And Easy Way To Effective Speaking
The 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich
Ego is the Enemy: The Fight to Master Our Greatest Opponent
In Ego is the Enemy, Ryan Holiday shows us how and why ego is such a powerful internal opponent to be guarded against at all stages of our careers and lives, and that we can only create our best work when we identify, acknowledge and disarm its dangers. Drawing on an array of inspiring characters and narratives from literature, philosophy and history, the book explores the nature and dangers of ego to illustrate how you can be humble in your aspirations, gracious in your success and resilient in your failures.
The result is an inspiring and timely reminder that humility and confidence are our greatest friends when confronting the challenges of a culture that tends to fan the flames of ego, a book full of themes and life lessons that will resonate, uplift and inspire.
How To Enjoy Your Life And Your Job
The book also focuses on – ‘How to banish the boredom’, ‘The big secret of dealing with people’ and ‘How to get Co-operation’.
The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results
You want fewer distractions and less on your plate. The daily barrage of e-mails, texts, tweets, messages, and meetings distract you and stress you out. The simultaneous demands of work and family are taking a toll. And what’s the cost? Second-rate work, missed deadlines, smaller pay cheques, fewer promotions-and lots of stress.
AND YOU WANT MORE.
You want more productivity from your work. More income for a better lifestyle. You want more satisfaction from life, and more time for yourself, your family, and your friends.
NOW YOU CAN HAVE BOTH-LESS AND MORE.
In The ONE Thing, you’ll learn to
cut through the clutter
achieve better results in less time
build momentum toward your goal
dial down the stress
overcome that overwhelmed feeling
revive your energy
stay on track
master what matters to you
The ONE Thing is the New York Times bestseller which delivers extraordinary results in every area of your life-work, personal, family, and spiritual.
WHAT’S YOUR ONE THING?
IQ Daniel Goleman
“A thoughtfully written, persuasive account explaining emotional intelligence and why it can be crucial.”—USA Today
Everyone knows that high IQ is no guarantee of success, happiness, or virtue, but until Emotional Intelligence, we could only guess why. Daniel Goleman’s brilliant report from the frontiers of psychology and neuroscience offers startling new insight into our “two minds”—the rational and the emotional—and how they together shape our destiny.
Drawing on groundbreaking brain and behavioral research, Goleman shows the factors at work when people of high IQ flounder and those of modest IQ do surprisingly well. These factors, which include self-awareness, self-discipline, and empathy, add up to a different way of being smart—and they aren’t fixed at birth. Although shaped by childhood experiences, emotional intelligence can be nurtured and strengthened throughout our adulthood—with immediate benefits to our health, our relationships, and our work.
With new information reflecting the latest research, this tenth anniversary edition offers a significant updating of the EI model and answers questions posed to Goleman during his worldwide speaking appearances. A new section also guides readers to the best resources in the fast-growing field of EI studies.
Gaia and the new politics of love
The author links human sexuality to the global ecosystem, claiming that freedom from fear will stimulate a holistic health movement powerful enough to heal relationships and restore planetary balance.
Gaia and the New Politics of Love is bracing in its range, weaving together issues of human and global health; the relationship of politics, sexuality, and ecology; practices and styles of love; the changing roles of eroticism and gender in our lives; and polyamory, bisexuality, and the AIDS reappraisal movement.
Gaia’s Quantum Leap: A Guide to Living through the Coming Earth Changes
One thing is certain, however; the inner development of each individual is decisive in building the coming multidimensional consciousness. This hope for a healing process must become part of our everyday reality. With more than thirty years of geomantic and Earth-healing work behind him, Marko Pogacnik uses his deep psychic sensitivity and extensive experience to help us understand and attune to the self-healing process of Earth change. In Gaia’s Quantum Leap, Marko recalls his recent dramatic dreams with drawings and accompanying commentary to craft a way for us through these deep changes. He brings remedies, insights, and exercises that will help us adapt and survive, and that will help Gaia herself bring forth her true self. Practice the exercises and listen to the truth in your heart. Marko Pogacnik is not a guru laying down the law from on high, he encourages us to open our hearts and let the love within flow out. He warns against intellectual manipulations that appear sound but lack emotional balance. Gaia’s Quantum Leap represents the completion of a cycle in Marko Pogacnik’s works of admonition to recognize this immense issue and to cooperate in the Earth’s and humanity’s changes now.
The Web of Life: A New Scientific Understanding of Living Systems
During the past twenty-five years, scientists have challenged conventional views of evolution and the organization of living systems and have developed new theories with revolutionary philosophical and social implications. Fritjof Capra has been at the forefront of this revolution. In The Web of Life, Capra offers a brilliant synthesis of such recent scientific breakthroughs as the theory of complexity, Gaia theory, chaos theory, and other explanations of the properties of organisms, social systems, and ecosystems. Capra’s surprising findings stand in stark contrast to accepted paradigms of mechanism and Darwinism and provide an extraordinary new foundation for ecological policies that will allow us to build and sustain communities without diminishing the opportunities for future generations.
Now available in paperback for the first time, The Web of Life is cutting-edge science writing in the tradition of James Gleick’s Chaos, Gregory Bateson’s Mind and Matter, and Ilya Prigogine’s Order Out of Chaos.
Silent spring
Now recognized as one of the most influential books of the twentieth century, Silent Spring exposed the destruction of wildlife through the widespread use of pesticides.
Despite condemnation in the press and heavy-handed attempts by the chemical industry to ban the book, Rachel Carson succeeded in creating a new public awareness of the environment which led to changes in government and inspired the ecological movement. It is thanks to this book, and the help of many environmentalists, that harmful pesticides such as DDT were banned from use in the US and countries around the world.
He Knew He Was Right: The Irrepressible Life of James Lovelock
But few people know about his early work as a chemist and inventor – work which included inventing the detectors used to search for life on Mars, and blowing the whistle on the depletion of ozone layer.
In his personal life, he was a Quaker and conscientious objector in World War Two (later changing his mind in view of the evils of Nazism), supported his family for a time by selling his own blood, and gave up a salary and security to become an independent scientist based in an English village – from which all his best known work emerged.
As he approaches his 90th birthday, looking forward to going into space, this book truly reveals an independent, original and inspiring life.
The Vanishing Face of Gaia: A Final Warning
A reluctant jeremiad from one of the environmental movement’s elder statesmen, The Vanishing Face of Gaia offers an essential wake-up call for the human race.
Gaia: The Practical Science of Planetary Medicine
In this latest volume on the subject, Lovelock examines the health and future prospects of our ailing planet. Beautifully illustrated and presented, Healing Gaia does justice to a theory of this magnitude, while making it accessible to a wide audience of scientists and non-scientists alike. It represents the most comprehensive analysis of our origins, our reasons for existence, and our likely future.
Blood, Brains & Beer: The Autobiography of David Ogilvy by David Ogilvy
Confessions of an Advertising Man
“We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else.” —David Ogilvy
David Ogilvy was considered the “father of advertising” and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy’s pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant.
BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:
A new preface by the authors: Help! My Ocean Is Turning Red
Updates on all cases and examples in the book, bringing their stories up to the present time
Two new chapters and an expanded third one–Alignment, Renewal, and Red Ocean Traps –that address the most pressing questions readers have asked over the past 10 years
A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space–and making the competition irrelevant.
To learn more about the power of BLUE OCEAN STRATEGY, visit blueoceanstrategy.com. There you’ll find all the resources you need–from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.
The 4-Hour Body: An Uncommon Guide to Rapid Fat-loss, Incredible Sex and Becoming Superhuman
The Story Of Philosophy: The Lives And Opinions Of The World’s Greatest Philosophers
The Lessons of History
With their accessible compendium of philosophy and social progress, the Durants take us on a journey through history, exploring the possibilities and limitations of humanity over time. Juxtaposing the great lives, ideas, and accomplishments with cycles of war and conquest, the Durants reveal the towering themes of history and give meaning to our own.